{"id":1237,"date":"2017-02-01T08:39:24","date_gmt":"2017-02-01T08:39:24","guid":{"rendered":"https:\/\/www.searchviu.com\/?p=560"},"modified":"2023-02-09T13:58:39","modified_gmt":"2023-02-09T13:58:39","slug":"seo-priority-website-relaunch","status":"publish","type":"post","link":"https:\/\/www.searchviu.com\/en\/seo-priority-website-relaunch\/","title":{"rendered":"How to make SEO a priority within your website relaunch project"},"content":{"rendered":"<div id=\"fws_63e4f5ab8c3d7\" class=\"wpb_row vc_row-fluid vc_row\" data-column-margin=\"default\" data-midnight=\"dark\">\n<div class=\"row_col_wrap_12 col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div id=\"fws_63e4f5ab8e15c\" class=\"wpb_row vc_row-fluid vc_row inner_row\" data-midnight=\"\" data-column-margin=\"default\">\n<div class=\"row_col_wrap_12_inner col span_12  left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><strong>A website relaunch\u00a0is normally associated with goals like improving usability, user experience, conversion rates, brand awareness, performance and, ultimately, generating more revenue for the business the website represents. Important SEO factors are often overlooked or considered too late in the planning of the website relaunch project.<\/strong><\/p>\n<p>If you are involved in planning a website relaunch in your organisation and you already know how important it is to consider the impact of the relaunch on your SEO performance, this article will help you make SEO a priority in the website relaunch project.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fws_63e4f5ab8e69f\" class=\"wpb_row vc_row-fluid vc_row inner_row\" data-midnight=\"\" data-column-margin=\"default\">\n<div class=\"row-bg-wrap\">\n<div class=\"row-bg\"><\/div>\n<\/div>\n<div class=\"row_col_wrap_12_inner col span_12  left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h2>What are the SEO risks or potentials of a relaunch for your business?<\/h2>\n<p>First of all, in order to find the right arguments for making SEO a priority for your website relaunch, you should evaluate the risks and potentials of a website relaunch or migration for your organisation. From an SEO risk and potential perspective, there are three categories of relaunches:<\/p>\n<\/div>\n<\/div>\n<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-circle\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-1\" data-spacing=\"default\" data-alignment=\"left\">\n<ul>\n<li><i class=\"icon-default-style fa fa-circle extra-color-1\"><\/i><strong>Low-risk, high-potential relaunches:<\/strong>\u00a0This scenario applies to websites that are not SEO-friendly yet and thus have \u201cnothing to lose\u201d from an SEO perspective. In this case, a relaunch is a good opportunity to take care of basic technical, structural and content-related optimisations. The new, optimised website will most likely bring a significant improvement to the overall SEO performance, if SEO is properly integrated into the project.<\/li>\n<li><i class=\"icon-default-style fa fa-circle extra-color-1\"><\/i><strong>Medium-risk, medium-potential relaunches:<\/strong>\u00a0This scenario includes websites that have already been optimised in the past and that have reached a certain level of SEO success, but that still have room for improvement. Here, a website relaunch that ignores SEO can destroy the work of the previous years and harm the organic website performance. On the other hand, if the latest SEO techniques and principles are integrated into the relaunch project, the SEO performance can still receive a boost after the relaunch.<\/li>\n<li><i class=\"icon-default-style fa fa-circle extra-color-1\"><\/i><strong>High-risk, low-potential relaunches:<\/strong>\u00a0Websites that are already state-of-the-art from an SEO perspective and that do not have much potential for further optimisations belong to this last type. When a website like this is relaunched, the role of SEO within the relaunch project is to save the current status quo and to undertake all necessary measures to prevent traffic and revenue losses that could be caused by the relaunch.<\/li>\n<\/ul>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>This evaluation does not normally require an in-depth analysis. A quick check of the optimisation status and history should be sufficient to assess the level of SEO risk and potential of a relaunch project.<\/p>\n<p>Next, based on this first assessment, it makes sense to define some SEO goals your organisation could achieve with the relaunch.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fws_63e4f5ab8eb98\" class=\"wpb_row vc_row-fluid vc_row full-width-section\" data-column-margin=\"default\" data-midnight=\"dark\">\n<div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\">\n<div class=\"inner-wrap row-bg-layer\">\n<div class=\"row-bg viewport-desktop\"><\/div>\n<\/div>\n<\/div>\n<div class=\"row_col_wrap_12 col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-max-width-mobile=\"100%\" data-shadow=\"none\" data-animation=\"fade-in\">\n<div class=\"inner\">\n<div class=\"hover-wrap\">\n<div class=\"hover-wrap-inner\"><img fetchpriority=\"high\" decoding=\"async\" class=\"img-with-animation skip-lazy animated-in\" src=\"https:\/\/storage.googleapis.com\/seoviu_wordpress\/blog\/2017\/02\/table-soccer-goals.jpg\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/storage.googleapis.com\/seoviu_wordpress\/blog\/2017\/02\/table-soccer-goals.jpg 1000w, https:\/\/storage.googleapis.com\/seoviu_wordpress\/blog\/2017\/02\/table-soccer-goals-500x334.jpg 500w\" alt=\"table-soccer-goals\" width=\"1000\" height=\"667\" data-delay=\"0\" data-animation=\"fade-in\" data-cmp-info=\"9\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fws_63e4f5ab909c6\" class=\"wpb_row vc_row-fluid vc_row\" data-column-margin=\"default\" data-midnight=\"dark\">\n<div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\">\n<div class=\"inner-wrap row-bg-layer\">\n<div class=\"row-bg viewport-desktop\"><\/div>\n<\/div>\n<\/div>\n<div class=\"row_col_wrap_12 col span_12 dark left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div id=\"fws_63e4f5ab90c96\" class=\"wpb_row vc_row-fluid vc_row inner_row\" data-midnight=\"\" data-column-margin=\"default\">\n<div class=\"row-bg-wrap\">\n<div class=\"row-bg\"><\/div>\n<\/div>\n<div class=\"row_col_wrap_12_inner col span_12  left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h2>Defining SEO goals for your website relaunch<\/h2>\n<p>No matter which of the relaunch types that we discussed above applies to your organisation, one basic requirement should always be to create a search engine friendly technical structure. A good crawlability and indexability of the new website are prerequisites for a successful relaunch. Let us now have a look at some goals you can define (depending on the scenario that applies to your project).<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fws_63e4f5ab90f46\" class=\"wpb_row vc_row-fluid vc_row inner_row vc_row-o-equal-height vc_row-flex vc_row-o-content-top\" data-midnight=\"\" data-column-margin=\"default\">\n<div class=\"row-bg-wrap\">\n<div class=\"row-bg\"><\/div>\n<\/div>\n<div class=\"row_col_wrap_12_inner col span_12  left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-futbol-o\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-1\" data-spacing=\"default\" data-alignment=\"left\">\n<ul>\n<li><i class=\"icon-default-style fa fa-futbol-o extra-color-1\"><\/i><strong>Goals for low-risk, high-potential relaunches:<\/strong>\u00a0The general goal of a website relaunch from this category should be a significant increase of organic traffic (and revenue generated by this traffic). Concrete goals could be to catch up with a competitor that already has a good SEO performance or to dominate organic search engine results for a certain topic.<\/li>\n<li><i class=\"icon-default-style fa fa-futbol-o extra-color-1\"><\/i><strong>Goals for medium-risk, medium-potential relaunches:<\/strong>\u00a0The minimum goal of this type of relaunch should be to preserve the current SEO performance status quo. On top of that, the opportunity of increasing SEO traffic (and attributed revenue) that a website relaunch brings should be seized. As the organisation has already invested in SEO in the past, it is likely that it has already received a number of SEO recommendations that have not been implemented. These should be incorporated into the website relaunch project and joined by further measures, in order to create a new website that is state-of-the-art from an SEO perspective.<\/li>\n<li><i class=\"icon-default-style fa fa-futbol-o extra-color-1\"><\/i><strong>Goals for high-risk, low-potential relaunches:<\/strong>\u00a0In this scenario, all SEO resources should work towards preserving the current SEO performance and making sure that the website relaunch does not cause a loss of organic traffic. If there are any additional resources available, current SEO tactics, strategies and processes can be reviewed and optimised for the new website.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fws_63e4f5ab911ad\" class=\"wpb_row vc_row-fluid vc_row inner_row\" data-midnight=\"\" data-column-margin=\"default\">\n<div class=\"row-bg-wrap\">\n<div class=\"row-bg\"><\/div>\n<\/div>\n<div class=\"row_col_wrap_12_inner col span_12  left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>Next, we should calculate some concrete numbers to underpin our arguments and to better communicate our goals within our organisation.<\/p>\n<\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h2>Forecasting the SEO impact of a website relaunch on your most important KPIs<\/h2>\n<p>In order to create a decent forecast of the SEO performance development after the website relaunch, it is necessary to look back at the past first. In the best case, your web analytics data already provides a value for revenue that is attributed to SEO traffic. If this is not the case, you can replace SEO revenue data with traffic data for your forecast\u00a0<em>(and you should think about improving your web analytics configuration so that you can tie SEO measures to revenue in future)<\/em>.<\/p>\n<p>Now you can have a look at the development of the SEO performance over the last 12 to 18 months. If the goal of the relaunch is to preserve the current status quo, the development of the past year or so should just continue after the relaunch. In addition to this, you can forecast a scenario with performance growth after the relaunch (slight or significant, depending on the potential you have identified in the first step). For comparison, it makes sense to project a worst-case scenario: This would be a relaunch without any consideration of SEO factors that causes a significant loss of organic traffic and revenue.<\/p>\n<p>Your forecast could look like this (with the numbers and outcomes adapted to your circumstances):<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"divider-wrap\" data-alignment=\"default\">\n<div class=\"divider\"><\/div>\n<\/div>\n<div class=\"img-with-aniamtion-wrap center\" data-max-width=\"100%\" data-max-width-mobile=\"100%\" data-shadow=\"small_depth\" data-animation=\"fade-in\">\n<div class=\"inner\">\n<div class=\"hover-wrap\">\n<div class=\"hover-wrap-inner\"><a class=\"center magnific-popup\" href=\"https:\/\/storage.googleapis.com\/seoviu_wordpress\/blog\/2017\/01\/SEO-performance-development-relaunch.png\"><img decoding=\"async\" class=\"img-with-animation skip-lazy animated-in\" src=\"https:\/\/storage.googleapis.com\/seoviu_wordpress\/blog\/2017\/01\/SEO-performance-development-relaunch.png\" sizes=\"(max-width: 789px) 100vw, 789px\" srcset=\"https:\/\/storage.googleapis.com\/seoviu_wordpress\/blog\/2017\/01\/SEO-performance-development-relaunch.png 789w, https:\/\/storage.googleapis.com\/seoviu_wordpress\/blog\/2017\/01\/SEO-performance-development-relaunch-500x261.png 500w\" alt=\"\" width=\"789\" height=\"412\" data-delay=\"0\" data-animation=\"fade-in\" data-cmp-info=\"9\" \/><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"divider-wrap\" data-alignment=\"default\">\n<div class=\"divider\"><\/div>\n<\/div>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>If you manage to work with revenue data, and not just traffic data, you can even go a step further and calculate an ROI for the SEO part of the website relaunch project: The difference in revenue between the worst-case scenario and preserving the status quo has a real value for your organisation. How much would it cost your organisation (budget + resources) to reach this goal? Can you present a positive ROI for these measures? And what about the optimal case where the revenue grows slightly or significantly? Can you forecast a positive ROI for this?<\/p>\n<p>In the example above, the difference between the worst-case scenario and preserving the current status quo is 323k. It should be possible to plan an SEO project that generates costs that are justified by this value. The gap between preserving the current status quo and the case where the revenue is increased is another 51k. If the additional budget needed to reach this goal does not exceed this value, it should be possible to get the funds.<\/p>\n<p>Now that you have collected all of this important data, you just have to present it to the right people.<\/p>\n<\/div>\n<\/div>\n<div id=\"fws_63e4f5ab92dc1\" class=\"wpb_row vc_row-fluid vc_row inner_row\" data-midnight=\"\" data-column-margin=\"default\">\n<div class=\"row-bg-wrap\">\n<div class=\"row-bg\"><\/div>\n<\/div>\n<div class=\"row_col_wrap_12_inner col span_12  left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<h2>Draw your organisation\u2019s attention to the importance of SEO for a website relaunch<\/h2>\n<p>Next, you should identify the most important stakeholders in the website relaunch project and present your SEO forecast to them. Depending on your role and the structure of your organisation, you might want to get the following people involved in the project on board:<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fws_63e4f5ab93073\" class=\"wpb_row vc_row-fluid vc_row inner_row vc_row-o-equal-height vc_row-flex vc_row-o-content-middle\" data-midnight=\"\" data-column-margin=\"default\">\n<div class=\"row-bg-wrap\">\n<div class=\"row-bg\"><\/div>\n<\/div>\n<div class=\"row_col_wrap_12_inner col span_12  left\">\n<div class=\"vc_col-sm-4 wpb_column column_container vc_column_container col child_column no-extra-padding\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"img-with-aniamtion-wrap \" data-max-width=\"100%\" data-max-width-mobile=\"100%\" data-shadow=\"none\" data-animation=\"fade-in\">\n<div class=\"inner\">\n<div class=\"hover-wrap\">\n<div class=\"hover-wrap-inner\"><img decoding=\"async\" class=\"img-with-animation skip-lazy animated-in\" src=\"https:\/\/storage.googleapis.com\/seoviu_wordpress\/blog\/2017\/01\/cat-manager.jpg\" sizes=\"(max-width: 999px) 100vw, 999px\" srcset=\"https:\/\/storage.googleapis.com\/seoviu_wordpress\/blog\/2017\/01\/cat-manager.jpg 999w, https:\/\/storage.googleapis.com\/seoviu_wordpress\/blog\/2017\/01\/cat-manager-381x500.jpg 381w, https:\/\/storage.googleapis.com\/seoviu_wordpress\/blog\/2017\/01\/cat-manager-785x1030.jpg 785w\" alt=\"\" width=\"999\" height=\"1310\" data-delay=\"0\" data-animation=\"fade-in\" data-cmp-info=\"9\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"vc_col-sm-8 wpb_column column_container vc_column_container col child_column no-extra-padding\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"nectar-fancy-ul\" data-list-icon=\"fa fa-check\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"extra-color-1\" data-spacing=\"default\" data-alignment=\"left\">\n<ul>\n<li><i class=\"icon-default-style fa fa-check extra-color-1\"><\/i>Website relaunch project \/ programme manager<\/li>\n<li><i class=\"icon-default-style fa fa-check extra-color-1\"><\/i>IT department<\/li>\n<li><i class=\"icon-default-style fa fa-check extra-color-1\"><\/i>Management<\/li>\n<li><i class=\"icon-default-style fa fa-check extra-color-1\"><\/i>Marketing team<\/li>\n<li><i class=\"icon-default-style fa fa-check extra-color-1\"><\/i>External contractors, agencies and consultants<\/li>\n<li><i class=\"icon-default-style fa fa-check extra-color-1\"><\/i>Designers and developers<\/li>\n<li><i class=\"icon-default-style fa fa-check extra-color-1\"><\/i>Website content managers<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fws_63e4f5ab95880\" class=\"wpb_row vc_row-fluid vc_row inner_row\" data-midnight=\"\" data-column-margin=\"default\">\n<div class=\"row-bg-wrap\">\n<div class=\"row-bg\"><\/div>\n<\/div>\n<div class=\"row_col_wrap_12_inner col span_12  left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p>The numbers and charts you have prepared will help you convince the different stakeholders that SEO plays a crucial role for the overall success of the website relaunch and that resources and budget should be dedicated to the topic. If everybody, especially the management, commits to working towards the established SEO goals at this early stage of the project, the relaunch is very likely to turn into an SEO success story.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"fws_63e4f5ab95c09\" class=\"wpb_row vc_row-fluid vc_row inner_row\" data-midnight=\"\" data-column-margin=\"default\">\n<div class=\"row-bg-wrap\">\n<div class=\"row-bg\"><\/div>\n<\/div>\n<div class=\"row_col_wrap_12_inner col span_12  left\">\n<div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col child_column no-extra-padding\" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><em>Do you have any questions? Just leave a comment! I will be happy to help. Also, if you are planning a website relaunch, why don\u2019t you check out how\u00a0<a href=\"https:\/\/www.searchviu.com\/en\/\">searchVIU<\/a>\u00a0can help you?<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If you are involved in planning a website relaunch in your organisation, this article will help you make SEO a priority in the website relaunch project.<\/p>\n","protected":false},"author":1,"featured_media":1134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[30],"class_list":["post-1237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-migration-seo","tag-english"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO: Forecasting organic search traffic after a website migration<\/title>\n<meta name=\"description\" content=\"If you are involved in planning a website relaunch in your organisation, this article will help you make SEO a priority within the project.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.searchviu.com\/en\/seo-priority-website-relaunch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO: Forecasting organic search traffic after a website migration\" \/>\n<meta property=\"og:description\" content=\"If you are involved in planning a website relaunch in your organisation, this article will help you make SEO a priority within the project.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.searchviu.com\/en\/seo-priority-website-relaunch\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Data Warehouse And Monitoring\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-01T08:39:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-09T13:58:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.searchviu.com\/wp-content\/uploads\/2023\/02\/Good-advice-2-600x403-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"403\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@searchviu\" \/>\n<meta name=\"twitter:site\" content=\"@searchviu\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael\" \/>\n\t<meta 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