In order to eliminate spam traffic from your Google Analytics account, it is important to understand how the spam traffic gets into your account in the first place. This article explains how spam traffic in Google Analytics works and discusses various solutions to tackle the problem.

Lookup tables are one of the most useful and powerful features of Google Tag Manager when it comes to customising your Google Analytics tracking configuration. Learn what lookup tables are and how you can use them to improve your website tracking.

In this article, I explain how you can use two very simple custom reports in Google Analytics to monitor 404 errors on your website.