When you use hreflang as well as canonical tags on your website, you have to be careful not to send confusing signals to Google. Here's how to implement hreflang when you already have a canonical tag solution on your website.
We crawled over 200 domains, including all URLs linked from their homepages and the homepages themselves, and examined the differences between the rendered and non-rendered HTML on every page. You can find a summary of the results and some detailed examples in this post. At the end of the article, you can also access the…
Among all of the factors you have to consider when migrating a website, your URL redirects are probably the single most important one. In this article, you will learn everything you need to know about testing your redirects before and after a website migration.
In order to eliminate spam traffic from your Google Analytics account, it is important to understand how the spam traffic gets into your account in the first place. This article explains how spam traffic in Google Analytics works and discusses various solutions to tackle the problem.
Lookup tables are one of the most useful and powerful features of Google Tag Manager when it comes to customising your Google Analytics tracking configuration. Learn what lookup tables are and how you can use them to improve your website tracking.
The correct implementation of hreflang annotations is quite a challenge for lots of webmasters, especially as Google's official documentation leaves a lot of room for interpretation. At SMX Munich 2016, John Mueller of Google shared some interesting information that is not included in Google's specifications. Read the full story here.
At I/O 2018, Google announced that they didn't use canonical tags that can only be found in the rendered HTML and not in the HTML source document. Our test results suggest that this statement was not true.
This article highlights when and why it might make sense to move from a multi-ccTLD approach to a single-gTLD strategy, by looking at a case study and the SEO theory behind the topic. It also features technical advice for the migration itself and opinions from international SEO experts.