Day: June 10, 2026

EmpCo in Online Marketing: What Changes for Ads, SEO, Email, and Influencers

Marketing teams are often the source of the claims that later give compliance teams headaches. With the Empowering Consumers Directive, the playing field changes fundamentally: buzzwords in ad copy, generic eco-claims in newsletters, influencer posts with greenwashing — all of it now falls under the same rules as the website itself. We break down what’s actually changing.