Extracting, e.g. category names, manufacturer or author names to segment or filter them.
Wordcount of text areas
Get an overview of the length of your content, and find, e.g. all locations, products, categories, etc. with little or no text.
Segment your page by page type, country, category, etc. to quickly identify patterns.
Link segments to data sources
Segments are linked to the existing data sources, clicks, transactions or keywords and thus enable advanced analyses.