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Web analytics

Web analytics
August 30, 2018

Understand and eliminate spam traffic in Google Analytics

In order to eliminate spam traffic from your Google Analytics account, it is important to understand how the spam traffic gets into your account in the first place. This article explains how spam traffic in Google Analytics works and discusses various solutions to tackle the problem.
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Web analytics
August 22, 2018

Cool stuff with lookup tables in Google Tag Manager

Lookup tables are one of the most useful and powerful features of Google Tag Manager when it comes to customising your Google Analytics tracking configuration. Learn what lookup tables are and how you can use them to improve your website tracking.
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Web analytics
August 18, 2018

Monitoring and fixing 404 errors with Google Analytics

In this article, I explain how you can use two very simple custom reports in Google Analytics to monitor 404 errors on your website.
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