WebMCP: How to Optimize for AI Agents and Measure What They Do
WebMCP lets your site offer agents ready-made actions and makes their visits measurable, something no other approach achieves.
Optimizing for AI Agents — Common Pitfalls and How to Fix Them
AI agents use your site the way a human would — and stumble in the same spots, over and over. What trips them up, and how to fix it, usually without a rebuild.
AI Browsers 2026: Atlas, Comet & Co. — and How They Differ
ChatGPT Atlas, Perplexity Comet, Claude for Chrome, Gemini in Chrome: what sets these AI browsers apart, who they reach, and why their traffic doesn’t show up cleanly in any statistics.
Agentic Engine Optimization (AEO): Making Websites Usable for AI Agents
AI agents now shop and book on their own by operating websites directly. Where this breaks down on your site — and why your analytics won’t notice.
What the Claude Code leak reveals about AI grounding — and what it means for your GEO strategy
In March 2026, Anthropic accidentally shipped their unobfuscated source code via npm. For the first time, SEOs and marketers can see exactly how a major AI reads, filters, and summarises the web — and it changes how you should think about visibility in generative engines.
EmpCo in Online Marketing: What Changes for Ads, SEO, Email, and Influencers
Marketing teams are often the source of the claims that later give compliance teams headaches. With the Empowering Consumers Directive, the playing field changes fundamentally: buzzwords in ad copy, generic eco-claims in newsletters, influencer posts with greenwashing — all of it now falls under the same rules as the website itself. We break down what’s actually changing.
EmpCo for Corporate Groups: What Multi-Brand Companies Need to Address Now
Corporate groups communicate simultaneously across group websites, brand microsites, press releases, investor sections, and CSRD reports. This guide covers the most common compliance blind spots in multi-brand portfolios, the critical overlap with CSRD reporting, and the technical tooling approaches that make managing the required content volume actually feasible.
EmpCo and E-Commerce: What Changes for Online Shops, Marketplaces and Dropshipping?
When the Empowering Consumers Directive (EmpCo) takes effect on 27 September 2026, significantly stricter rules will apply to environmental claims in e-commerce. Online shops, marketplaces and dropshipping operations are all affected. This article explains the most important changes, typical risk areas and concrete steps retailers need to take.
Empowering Consumers Directive (EmpCo) – Complete Overview
The Empowering Consumers Directive (EU) 2024/825), commonly known as EmpCo, is the European Union’s key legislative response to greenwashing. From 27 September 2026, it will apply across all 27 EU member states, introducing stricter requirements for environmental claims, sustainability labels, and product marketing.
Cloudflare Fundamentals for SEO & GEO
Cloudflare for SEO & GEO – Part 1 of 5
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