How to use hreflang and canonical tags together
When you use hreflang as well as canonical tags on your website, you have to be careful not to send confusing signals to Google. Here’s how to implement hreflang when you already have a canonical tag solution on your website.
Testing redirects before and after a website migration
Among all of the factors you have to consider when migrating a website, your URL redirects are probably the single most important one. In this article, you will learn everything you need to know about testing your redirects before and after a website migration.
Case study: 28% page speed improvement with Cloudflare HTML caching
This case study describes how we used a basic implementation of Cloudflare’s HTML caching feature on an e-commerce website to improve average page load times by 28%.
Understand and eliminate spam traffic in Google Analytics
In order to eliminate spam traffic from your Google Analytics account, it is important to understand how the spam traffic gets into your account in the first place. This article explains how spam traffic in Google Analytics works and discusses various solutions to tackle the problem.
Why you shouldn’t block your entire staging environment via robots.txt
It’s a common practice to block entire staging environments via robot.txt – Learn about better ways to make sure your staging website doesn’t get indexed.
Cool stuff with lookup tables in Google Tag Manager
Lookup tables are one of the most useful and powerful features of Google Tag Manager when it comes to customising your Google Analytics tracking configuration. Learn what lookup tables are and how you can use them to improve your website tracking.
hreflang tags implementation guide – How to implement hreflang
The implementation of hreflang annotations can be difficult and is often done wrong. Here is how to get your hreflang annotations right.
How to deal with crawl errors in Google Search Console (Webmaster Tools)
You know the problem: You open the crawl errors report of a website you’ve recently started working on in Google’s Webmaster Tools and you see so many crawl errors that you don’t know where to start.
Monitor & Fix 404 Errors with Google Analytics 4
Learn how to track, find, and fix broken links on your website using GA4 Explorations and Google Tag Manager — step by step.
Can multiple hreflang tags point to one URL? John Mueller of Google says YES.
The correct implementation of hreflang annotations is quite a challenge for lots of webmasters, especially as Google’s official documentation leaves a lot of room for interpretation. At SMX Munich 2016, John Mueller of Google shared some interesting information that is not included in Google’s specifications. Read the full story here.
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