Understand and eliminate spam traffic in Google Analytics
In order to eliminate spam traffic from your Google Analytics account, it is important to understand how the spam traffic gets into your account in the first place. This article explains how spam traffic in Google Analytics works and discusses various solutions to tackle the problem.
Cool stuff with lookup tables in Google Tag Manager
Lookup tables are one of the most useful and powerful features of Google Tag Manager when it comes to customising your Google Analytics tracking configuration. Learn what lookup tables are and how you can use them to improve your website tracking.
When you use hreflang as well as canonical tags on your website, you have to be careful not to send confusing signals to Google. Here's how to implement hreflang when you already have a canonical tag solution on your website.
Can multiple hreflang tags point to one URL? John Mueller of Google says YES.
The correct implementation of hreflang annotations is quite a challenge for lots of webmasters, especially as Google's official documentation leaves a lot of room for interpretation. At SMX Munich 2016, John Mueller of Google shared some interesting information that is not included in Google's specifications. Read the full story here.
At I/O 2018, Google announced that they didn't use canonical tags that can only be found in the rendered HTML and not in the HTML source document. Our test results suggest that this statement was not true.
Migrating from ccTLDs to a gTLD – The WHY, the HOW, and the WTF
This article highlights when and why it might make sense to move from a multi-ccTLD approach to a single-gTLD strategy, by looking at a case study and the SEO theory behind the topic. It also features technical advice for the migration itself and opinions from international SEO experts.