February 26, 2019
Website migration SEO checklist
Based on our experience from a big number of website relaunches, we have compiled this website relaunch SEO checklist with lots of details and a free PDF version.
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August 30, 2018
Understand and eliminate spam traffic in Google Analytics
In order to eliminate spam traffic from your Google Analytics account, it is important to understand how the spam traffic gets into your account in the first place. This article explains how spam traffic in Google Analytics works and discusses various solutions to tackle the problem.
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August 23, 2018
Why you shouldn’t block your entire staging environment via robots.txt
It's a common practice to block entire staging environments via robot.txt - Learn about better ways to make sure your staging website doesn't get indexed.
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August 22, 2018
Cool stuff with lookup tables in Google Tag Manager
Lookup tables are one of the most useful and powerful features of Google Tag Manager when it comes to customising your Google Analytics tracking configuration. Learn what lookup tables are and how you can use them to improve your website tracking.
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August 21, 2018
hreflang tags implementation guide – How to implement hreflang
The implementation of hreflang annotations can be difficult and is often done wrong. Here is how to get your hreflang annotations right.
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August 20, 2018
How to use hreflang and canonical tags together
When you use hreflang as well as canonical tags on your website, you have to be careful not to send confusing signals to Google. Here's how to implement hreflang when you already have a canonical tag solution on your website.
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August 19, 2018
How to deal with crawl errors in Google Search Console (Webmaster Tools)
You know the problem: You open the crawl errors report of a website you've recently started working on in Google's Webmaster Tools and you see so many crawl errors that you don't know where to start.
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August 18, 2018
Monitoring and fixing 404 errors with Google Analytics
In this article, I explain how you can use two very simple custom reports in Google Analytics to monitor 404 errors on your website.
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August 17, 2018
Can multiple hreflang tags point to one URL? John Mueller of Google says YES.
The correct implementation of hreflang annotations is quite a challenge for lots of webmasters, especially as Google's official documentation leaves a lot of room for interpretation. At SMX Munich 2016, John Mueller of Google shared some interesting information that is not included in Google's specifications. Read the full story here.
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June 5, 2018
JavaScript SEO surprise! Google DOES use JS-injected canonical tags.
At I/O 2018, Google announced that they didn't use canonical tags that can only be found in the rendered HTML and not in the HTML source document. Our test results suggest that this statement was not true.
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May 7, 2018
Migrating from ccTLDs to a gTLD – The WHY, the HOW, and the WTF
This article highlights when and why it might make sense to move from a multi-ccTLD approach to a single-gTLD strategy, by looking at a case study and the SEO theory behind the topic. It also features technical advice for the migration itself and opinions from international SEO experts.
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December 14, 2017
More JavaScript SEO experiments with Google Tag Manager
Learn how to change title tags, meta descriptions, noindex, canonical tags and internal links with Google Tag Manager and how Google deals with these changes.
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August 11, 2017
How to implement hreflang with Google Tag Manager
Have you ever wondered if you can implement hreflang with Google Tag Manager? This post explains how to do it in three easy steps.
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July 13, 2017
JavaScript SEO test: Does Google use pre- or post-DOM HTML for interpreting hreflang?
We wanted to know if Google uses pre- or post-DOM HTML for interpreting hreflang, so we did an experiment. See the surprising results here!
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February 8, 2017
How can a website relaunch harm your SEO performance?
Most webmasters are aware of the fact that a relaunch can cause serious harm to the SEO performance of their websites. But what exactly are the dangers?
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January 25, 2017
Website relaunch? How to identify important content on your old website
Are you planning a website relaunch or a site migration? Make sure you do not delete any important content that is driving organic traffic to your website.
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January 19, 2017
Michael Weber and Eoghan Henn proudly present: searchVIU
We are happy and proud to announce searchVIU, a tool for advanced SEO analysis. Find out more about our big plans for 2017 here and be a part of our story!
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