What the Claude Code leak reveals about AI grounding — and what it means for your GEO strategy

In March 2026, Anthropic accidentally shipped their unobfuscated source code via npm. For the first time, SEOs and marketers can see exactly how a major AI reads, filters, and summarises the web — and it changes how you should think about visibility in generative engines.
EmpCo for Corporate Groups: What Multi-Brand Companies Need to Address Now

Corporate groups communicate simultaneously across group websites, brand microsites, press releases, investor sections, and CSRD reports. This guide covers the most common compliance blind spots in multi-brand portfolios, the critical overlap with CSRD reporting, and the technical tooling approaches that make managing the required content volume actually feasible.
EmpCo and E-Commerce: What Changes for Online Shops, Marketplaces and Dropshipping?

When the Empowering Consumers Directive (EmpCo) takes effect on 27 September 2026, significantly stricter rules will apply to environmental claims in e-commerce. Online shops, marketplaces and dropshipping operations are all affected. This article explains the most important changes, typical risk areas and concrete steps retailers need to take.
Empowering Consumers Directive (EmpCo) – Complete Overview

The Empowering Consumers Directive (EU) 2024/825), commonly known as EmpCo, is the European Union’s key legislative response to greenwashing. From 27 September 2026, it will apply across all 27 EU member states, introducing stricter requirements for environmental claims, sustainability labels, and product marketing.
Cloudflare Fundamentals for SEO & GEO

Cloudflare for SEO & GEO – Part 1 of 5
Why SEO Crawlers Get Blamed After Every Migration

The predictable blame pattern: why SEO crawlers get accused after every migration A classic scenario: the migration goes live at 14:00. At 18:00 you start your validation crawl. At 20:00 the site slows down, logs show your crawler, and suddenly you’re the suspected cause. This never happens on stable infrastructure. It happens after big technical […]
The Problem With AI Prompt Data: Why Marketers Should Be Skeptical

Before you base your strategy on “real user prompts,”
understand what you’re actually looking at
Schema Markup and AI in 2025: What ChatGPT, Claude, Perplexity & Gemini Really See

8 Tests with 5 AI Systems show:
JSON-LD is ignored — but Google indexes JavaScript correctly!
AI Crawlers & JavaScript Rendering

Comprehensive JavaScript Rendering Analysis & Bot Behavior Patterns
The Bot Dilemma – When Bot Protection Becomes Customer Rejection

In 2025, bots account for the majority of global web traffic. The real challenge lies in stopping abuse without disrupting authentic user experiences.