Expert knowledge on SEO testing, international strategies, web analytics, and more.
Lookup tables are one of the most useful and powerful features of Google Tag Manager when it comes to customising your Google Analytics tracking configuration. Learn what lookup tables are and how you can use them to improve your website tracking.
The implementation of hreflang annotations can be difficult and is often done wrong. Here is how to get your hreflang annotations right.
You know the problem: You open the crawl errors report of a website you’ve recently started working on in Google’s Webmaster Tools and you see so many crawl errors that you don’t know where to start.
In this article, I explain how you can use two very simple custom reports in Google Analytics to monitor 404 errors on your website.
The correct implementation of hreflang annotations is quite a challenge for lots of webmasters, especially as Google’s official documentation leaves a lot of room for interpretation. At SMX Munich 2016, John Mueller of Google shared some interesting information that is not included in Google’s specifications. Read the full story here.
At I/O 2018, Google announced that they didn’t use canonical tags that can only be found in the rendered HTML and not in the HTML source document. Our test results suggest that this statement was not true.
This article highlights when and why it might make sense to move from a multi-ccTLD approach to a single-gTLD strategy, by looking at a case study and the SEO theory behind the topic. It also features technical advice for the migration itself and opinions from international SEO experts.
Learn how to change title tags, meta descriptions, noindex, canonical tags and internal links with Google Tag Manager and how Google deals with these changes.
Learn how we trained a machine learning algorithm to find keywords with high ranking potential by predicting positions after on-page optimisations.
Have you ever wondered if you can implement hreflang with Google Tag Manager? This post explains how to do it in three easy steps.
We wanted to know if Google uses pre- or post-DOM HTML for interpreting hreflang, so we did an experiment. See the surprising results here!
Most webmasters are aware of the fact that a relaunch can cause serious harm to the SEO performance of their websites. But what exactly are the dangers?
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