Expert knowledge on SEO testing, international strategies, web analytics, and more.
This case study describes how we used a basic implementation of Cloudflare’s HTML caching feature on an e-commerce website to improve average page load times by 28%.
In order to eliminate spam traffic from your Google Analytics account, it is important to understand how the spam traffic gets into your account in the first place. This article explains how spam traffic in Google Analytics works and discusses various solutions to tackle the problem.
It’s a common practice to block entire staging environments via robot.txt – Learn about better ways to make sure your staging website doesn’t get indexed.
Lookup tables are one of the most useful and powerful features of Google Tag Manager when it comes to customising your Google Analytics tracking configuration. Learn what lookup tables are and how you can use them to improve your website tracking.
The implementation of hreflang annotations can be difficult and is often done wrong. Here is how to get your hreflang annotations right.
You know the problem: You open the crawl errors report of a website you’ve recently started working on in Google’s Webmaster Tools and you see so many crawl errors that you don’t know where to start.
Learn how to track, find, and fix broken links on your website using GA4 Explorations and Google Tag Manager — step by step.
The correct implementation of hreflang annotations is quite a challenge for lots of webmasters, especially as Google’s official documentation leaves a lot of room for interpretation. At SMX Munich 2016, John Mueller of Google shared some interesting information that is not included in Google’s specifications. Read the full story here.
At I/O 2018, Google announced that they didn’t use canonical tags that can only be found in the rendered HTML and not in the HTML source document. Our test results suggest that this statement was not true.
This article highlights when and why it might make sense to move from a multi-ccTLD approach to a single-gTLD strategy, by looking at a case study and the SEO theory behind the topic. It also features technical advice for the migration itself and opinions from international SEO experts.
Learn how to change title tags, meta descriptions, noindex, canonical tags and internal links with Google Tag Manager and how Google deals with these changes.
Learn how we trained a machine learning algorithm to find keywords with high ranking potential by predicting positions after on-page optimisations.
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