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Knowledge Base

Expert knowledge on SEO testing, international strategies, web analytics, and more.

International SEO

How to use hreflang and canonical tags together

When you use hreflang as well as canonical tags on your website, you have to be careful not to send confusing signals to Google. Here’s how to implement hreflang when you already have a canonical tag solution on your website.

Javascript & SEO

The Truth About Service Workers and Google Search

When we tested our Progressive Web App in Google Search Console, we encountered something that puzzled us: our service worker registration was failing with a

Website migration SEO

Testing redirects before and after a website migration

Among all of the factors you have to consider when migrating a website, your URL redirects are probably the single most important one. In this article, you will learn everything you need to know about testing your redirects before and after a website migration.

Web Analytics

Understand and eliminate spam traffic in Google Analytics

In order to eliminate spam traffic from your Google Analytics account, it is important to understand how the spam traffic gets into your account in the first place. This article explains how spam traffic in Google Analytics works and discusses various solutions to tackle the problem.