SEO Performance Monitoring When you lose clicks, searchVIU shows you every week where and why.

searchVIU checks your Search Console data against the expected trend every week. If something deviates, the report names the likely cause.

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Every weekClicks and impressions per propertyFour causesRanking, SERP, demand, URLIn the same projectas the crawl and Page Watch
SEO Performanceexample-shop.com · week 41
/tents/ · clicks −28 %Cause: URL change · Google shows /tents/all/
High
/guides/waterproofing/ · clicks −19 %Cause: ranking · position 3 → 9
Medium
/down-jackets/ · impressions +41 %Cause: demand · more searches at the start of the season
Info
Minor fluctuations23 pages within the expected trend, held back
Info
Expected trend

Every property gets a corridor, and anything that falls outside it is reported.

searchVIU imports your Search Console data every day. From it, searchVIU builds a weekly series with an expected corridor for each property. If clicks or impressions fall outside it, this becomes a finding. searchVIU holds back minor fluctuations.

Clicks per weekexample-shop.com · weeks 30 to 41
Wk 30Wk 35Wk 41expected corridoroutside → finding
Demo projectSEO Performance
Causes

searchVIU assigns fewer clicks to one of four typical reasons.

Fixed rules assign each deviation to a cause. That way you know whether you need to work on the page or whether people are simply searching less.

1Ranking

The page ranks lower for its search queries.

2CTR and SERP

The position stays the same, but clicks fall. Often the search results page has changed.

3Demand

People are searching less, for example for seasonal reasons.

4URL change

Google shows a different URL from your website for the search queries.

More about Rank Tracking
Weekly report

The week is over and the report is in your inbox.

The report arrives by email once a week. An AI summarizes the deviations, and each point links to the finding behind it. You can create a task straight from any point.

The AI feature can be switched off. No AI is trained on your data.

  • Winners and losersPages and keywords with the biggest changes
  • SERP movementsfor your keyword set in the same week
More about reports
VIsearchVIU · Weekly reportWeek 41

SEO performance for example-shop.com

Clicks are 9 % below the expected trend. Most of this comes from /tents/. Since week 40, Google has been showing a different URL there. → Finding: URL change

The waterproofing guide has lost positions, while demand is stable. → Finding: ranking

2 findings · 23 fluctuations held backCreate task
Technology and performance together

First the page changes, then the clicks change.

When a curve drops, the crawl changes, the Page Watch alerts and the history of every URL are in the same project. You look for the cause in one place.

  1. Week 40 · MondayPage Watch reports a canonical change

    /tents/ points to /tents/all/ via canonical. A second fetch confirms the change, and the email usually follows within a few minutes.

  2. Week 40 · weekly crawl140 pages affected

    The full crawl shows that the whole template carries the new canonical.

  3. Week 41 · weekly reportClicks on /tents/ −28 %

    Cause: URL change. The report links to the alert from week 40.

Crawl alertsChanges from crawl to crawl, weighted by clicks from Search Console
Page Watchthe most important pages continuously, spread across the day
URL HistoryScreenshots and HTML changes per URL

Demo project

More about SEO Change Monitoring
Core Web Vitals

searchVIU measures loading times every week, too.

Every week, searchVIU fetches the latest values from the Chrome UX Report for your most important URLs. The report covers a rolling 28-day period. You see LCP, INP and CLS over time.

  • Values from real visitorsField data from the Chrome UX Report, the same source as the Core Web Vitals report in Search Console.
  • Per URL over timeFor the pages you choose, week by week.
  • Compared with competitorsOn request, your competitors' pages appear next to yours in the same report.
Try the PageSpeed comparison for free
LCP, 75th percentile12 weeks
4 s2.5 s1 s“good” thresholdWk 30Wk 41
your homepageCompetitor

Schematic illustration

This week's clicks

Everything within the corridor

  • Clicks within the expected trendfor all properties
  • No new cause foundminor fluctuations held back
  • Weekly report sentto your SEO team
Week 41 · clicks within the corridor

Frequently asked questions about SEO Performance Monitoring

When does the report arrive?
Once a week, as soon as the Search Console data for the previous week is available. searchVIU imports the data itself every day.
We have several Search Console properties. Does that work?
Yes. Each property gets its own weekly series with its own corridor.
Can I trust the AI summary?
The findings come from fixed rules. The AI only summarizes them, and each point links to its finding. The AI feature can be switched off. No AI is trained on your data.
What happens during a Google core update?
The report shows which pages fall outside the corridor and whether rankings, the search results page or demand are the reason. That way you quickly see which page types are affected.
Who helps with interpreting the data?
SEO Monitoring includes 30 minutes of data consulting per month. From 250,000 URLs, it is one hour with a senior consultant.
How much does SEO Performance Monitoring cost?
SEO Performance Monitoring is included in SEO Monitoring, from €399 per month with 50,000 URLs included. You can find all prices on the pricing page.
Demo

Let's talk about your website.

In the demo, Michael shows you how searchVIU works. We use your website and a demo project for this.

  1. Request in three short steps
  2. Quick alignment on crawler access, NDA and Search Console
  3. Demo with your website and the demo project
  4. Start planned and supported together
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  3. Contact

Which website is it about?