SEO Migration Tool One tool for every step, built on over 10 years of relaunches

searchVIU supports your relaunch from pre-migration analysis through to monitoring after go-live.

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Before-and-after comparisonkeywords, content, linksPre-migration analysiswhat brings the clicksRedirect mappingwith suggestionsAfter go-livemonitoring
Redirect mappingexample-shop.com · 4 of 18,240
Old URLSuggestionPriority
/zelte/2-personen-zelt/→/camping/zelte/2-personen/
Similarity 96 %
92
/ratgeber/zelt-aufbauen.html→/magazin/zelt-aufbauen/
Similarity 91 %
71
/wanderschuhe/damen/→/schuhe/wandern/damen/
Similarity 94 %
64
/aktion/sommer-2024/→/sale/
Similarity 58 %
12
Priority from clicks, impressions and internal links · Export CSVApachenginx
Before go-live

Three questions every relaunch raises

Many problems show up on go-live day, some only weeks later. With searchVIU you know the key answers beforehand.

Which pages must we not lose under any circumstances?The pre-analysis shows which pages and categories bring in the clicks.
Which URLs had SEO content before and no longer do?The comparison with the DEV site puts the old and new website side by side.
Where do we redirect the old URLs?Redirect mapping suggests a new URL for every old one.
Process

The process runs from the first crawl to weeks after go-live.

Every step works with your pages' clicks from Search Console. That way you deal first with the pages that bring traffic.

Before
  1. Pre-analysisPages and categories by clicks
  2. Comparison with the DEV siteStructure, technology and content compared
Switchover
  1. Redirect mappingSuggestions for every old URL, export for the server
Go-liveAfter
  1. Crawl of the new websitewith the same settings as in the DEV phase
  2. SEO Monitoringfull crawl every week, Page Watch continuously
Pre-migration analysis

Know what matters before you rebuild

Before the relaunch, searchVIU shows which categories and pages bring the clicks. You know exactly what must not get lost in the rebuild.

    Clicks by categorylast 30 days · Search Console
    /zelte/31 %
    /wanderschuhe/24 %
    /rucksaecke/17 %
    /ratgeber/12 %
    /marken/9 %
    other7 %
    Before-and-after comparison

    Are today's keywords on the new website too?

    searchVIU compares every URL on the live website with its target on the staging/dev site. Are the keywords the page is found for today still in the same places? Are content and internal links still there? Every difference is weighted by the clicks of the old page.

    searchVIU also counts the pages per page type. If product pages suddenly go missing on the dev site, you see it before go-live. Without a test environment, searchVIU freezes a crawl before the switch and compares every later crawl with it.

      Live URL → DEV targetKeywordsClicks
      /zelte/2-personen/→ /camping/zelte/2-personen/all present4,120
      /wanderschuhe/damen/→ /schuhe/wandern/damen/2 of 5 missing“leicht”, “wasserdicht” no longer in the title3,480
      /ratgeber/zelt-aufbauen.html→ /magazin/zelt-aufbauen/all missingGuide text not carried over2,910
      /rucksaecke/→ /taschen/rucksaecke/all present12 fewer internal links2,240
      Google clicks on the affected URLs
      6,390      Product pages live → DEV
      14,200 → 11,950
      Redirect mapping

      A suggestion for every old URL

      searchVIU compares the content of old and new pages and suggests matching redirects. Priority comes from clicks, impressions and internal links. You export the finished plan as CSV or directly for Apache and nginx.

        More on redirect mapping
        18,240 old URLsMapping status
        • Suggestion with high similarity15,902
        • Review suggestion1,926
        • no matching target412
        Go-live

        The relaunch is live and monitoring keeps running.

        After go-live, searchVIU crawls the new website with the same settings and page types as in the dev phase and reports what is missing. Many problems only appear weeks later. That's why searchVIU compares every crawl with the state before the switch.

        before go-live
        Week 1
        Week 2
        Week 3
        …
          More on SEO Monitoring
          Alertsexample-shop.com · today
          New 404 pages after go-liveCrawl of the new website · 312 old URLs without a redirect
          High
          robots.txt of the old domain changedrobots.txt monitoring
          Warning
          Redirect chains with three hopsCrawl of the new website
          Medium
          Four weeks after go-live

          The new website has run for four weeks with no new findings.

          • Old URLs redirectchecked in the crawl every week
          • No new 404 pagessince the last crawl
          • Key pages without findingsPage Watch, continuously
          Week 4 · all quiet
          Support

          Behind the tool are people who know relaunches.

          The Migration Pack includes a contact person at searchVIU who goes through your relaunch with you. You also get the data consulting that comes with every tier.

            Michael Weber
            Michael WeberFounder, around 20 years of SEO experience. Has supported relaunches with searchVIU for around ten years.
            Experience

            Founded in 2016 and built for relaunches.

            over 10 yearsof relaunches and monitoring
            2018SEMY Award for the migration tool
            Millionsof URLs per project

            Common questions about website migrations

            Screaming Frog can check redirects too. What does searchVIU do differently?

            For a single check, that's true. searchVIU also compares every old URL with its target on the DEV site, meaning keywords, content and internal links, weighted by clicks. Pre-analysis, mapping and monitoring after go-live all run in the same project.

            When should we start?

            The earlier, the better. Ideally with the pre-analysis, at the latest once there is a DEV site. The Migration Pack has a one-off price, even if the project takes longer than planned.

            Our test environment is protected.

            searchVIU crawls it anyway, with a login, basic auth, a custom header or by allowlisting our fixed IP. We set up access according to your requirements.

            Does this also work for a domain change?

            Yes. searchVIU crawls the new domain on the test environment and after go-live, and matches every URL against the old domain. On the old domain, searchVIU checks whether the redirects point to the right new URLs.

            What does a relaunch with searchVIU cost?

            The Migration Pack is an add-on to SEO Monitoring, from €1,999 one-off. If the migration takes longer than planned, there is no monthly surcharge. SEO Monitoring starts at €399 per month. You can find all prices on the pricing page.

            We only need this once.

            The Migration Pack is a one-off. It runs together with monitoring, because many errors only show up weeks after go-live. Monitoring can be canceled monthly, with 30 days' notice to the end of the billing month.

            Demo

            Let's talk about your website.

            In the demo, Michael shows you how searchVIU works, using your website and a demo project.

            1. Request in three short steps
            2. Quick alignment on crawler access, NDA and Search Console
            3. Demo with your website and the demo project
            4. Start planned and supported together
            1. Website
            2. Needs
            3. Contact

            Which website is it about?