Securing a relaunch When a relaunch is coming up, searchVIU supports every step.

searchVIU compares every URL of the live website with its target on the DEV site. After the go-live, monitoring reports what is still missing.

Request a demo
Before-and-after comparisonper URL, weighted by clicksRedirect mappingwith suggestionsAfter the go-livecrawl and monitoringDEV siteeven behind a login
Before-and-after comparisonoutdoor-markt.de · Live → DEV
Keywords missing at the target214 URLs · 4,880 clicks
High
Content not carried over38 URLs · 2,910 clicks
High
Fewer internal links1,120 URLs · 1,640 clicks
Medium
Product pages live → DEV14,200 → 11,950
review
No deviation16,830 URLs
ok
Process

Four steps lead from the first crawl to long after the go-live

In a relaunch, traffic is often lost through small details, such as a missing redirect or a text that was not carried over. The earlier searchVIU is involved, the more of this is spotted before the go-live.

Pre-analysis

Which categories and pages bring in the clicks?

before
Before-and-after comparison

Every live URL compared with its target on the DEV site

before
Redirect mapping

A target for every old URL, export for the server

change-over
Go-live and monitoring

Crawl of the new website, followed by ongoing SEO monitoring

afterwards

Ideally, start with the pre-analysis, at the latest as soon as there is a DEV site.

Before-and-after comparison

Every URL compared and weighted by its clicks

searchVIU places every URL of the live website next to its target on the DEV site. Are the keywords the page is found for today still in the same places? Are the content and internal links still there?

searchVIU also counts the pages per page type. If product pages are suddenly missing on the DEV site, you will see it before the go-live.

    More about relaunch & migration
    Live URL → DEV targetKeywordsClicks
    /zelte/2-personen/→ /camping/zelte/2-personen/all present4,120
    /wanderschuhe/damen/→ /schuhe/wandern/damen/2 of 5 missing“leicht” and “wasserdicht” missing from the title3,480
    /ratgeber/zelt-aufbauen.html→ /magazin/zelt-aufbauen/all missingguide text not carried over2,910
    /rucksaecke/→ /taschen/rucksaecke/all present12 fewer internal links2,240
    Google clicks on the affected URLs, entire website
    9,430    Product pages live → DEV
    14,200 → 11,950
    Redirect mapping

    searchVIU suggests a target for every old URL

    Redirect mapping suggests a new URL for every old one, based on content similarity. You edit large volumes in bulk and see in a preview what will change before you save. You export the finished plan as CSV or directly for Apache and nginx.

      More about redirect mapping
      18,240 old URLsMapping status
      • Suggestion with high similarity15,902
      • Review suggestion1,926
      • no suitable target412
      Go-live

      Once the relaunch is live, searchVIU keeps checking

      After the go-live, searchVIU crawls the new website with the same settings as in the DEV phase. A 404 report shows old URLs without a redirect. On the old domain, searchVIU checks whether the redirects point to the right new URLs.

      • Full crawlevery week, compared with the state before the change-over
      • Page Watchon your most important pages, spread across the day
      More about SEO monitoring
      Alertsoutdoor-markt.de · day 2 after the go-live
      New 404 pages404 report · 312 old URLs without a redirect
      High
      Old URLs redirect to the homepageRedirects of the old domain · 86 URLs
      High
      Redirect chains with three hopsCrawl of the new website
      Medium
      Most important pages without findingsPage Watch
      Ok
      Experience

      Over 10 years of relaunch experience and one contact person for your project

      The Migration Pack includes a contact person at searchVIU who goes through the relaunch with you. On top of that comes the data consulting included in every tier.

      over 10 yearsrelaunch and monitoring
      2018SEMY Award for the migration tool
      Millionsof URLs per project
        Michael Weber
        Michael WeberFounder of searchVIU, around 20 years of SEO experience.

        Frequently asked questions about relaunches

        When should we start?
        The earlier, the better. Ideally with the pre-analysis, at the latest as soon as there is a DEV site. The Migration Pack has a one-off price, even if the project takes longer than planned.
        Our DEV site is behind a login.
        searchVIU crawls it anyway, via Basic Auth, with a custom header or by allowlisting our fixed IP. We set up access according to your requirements. The crawler can ignore the DEV site's robots.txt and noindex.
        We don't have a DEV site.
        In that case, searchVIU freezes a crawl before the change-over and compares every later crawl with it. After the go-live, you can see what has changed compared with the old state.
        We are migrating several countries one after another.
        That works country by country, each with comparison, mapping and monitoring after the go-live. To international websites
        Screaming Frog can check redirects too.
        For a single check, that is true. searchVIU also compares every old URL with its target on the DEV site, covering keywords, content and internal links, weighted by clicks. Pre-analysis, mapping and monitoring after the go-live run in the same project.
        How much does a relaunch with searchVIU cost?
        The Migration Pack is an add-on to SEO Monitoring, from €1,999 one-off. If the migration takes longer than planned, there is no monthly surcharge. SEO Monitoring is available from €399 per month. You can find all prices on the pricing page.
        Demo

        Let's talk about your website.

        In the demo, Michael shows you how searchVIU works, using your website and a demo project.

        1. Request in three short steps
        2. Quick alignment on crawler access, NDA and Search Console
        3. Demo with your website and the demo project
        4. Start planned and supported together
        1. Website
        2. Needs
        3. Contact

        Which website is it about?