SEO for shop migrations When your shop moves, searchVIU matches every URL.

searchVIU compares every product and category page with its target in the new shop. You can see before the go-live where keywords, content or redirects are missing.

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Before-and-after comparisonper URL, weighted by clicksRedirect mappingwith suggestionsAfter the go-livemonitoring
Redirect mappingoutdoor-markt.de · 5 of 24,600
Old URLSuggestionPriority
/zelte/alpin-2.html→/camping/zelte/alpin-2/
Product · 97% similarity
88
/zelte/→/camping/zelte/
Category · 95% similarity
76
/img/alpin-2.jpg→/media/alpin-2.webp
Image
34
/marken/bergwerk/→/marke/bergwerk/
Brand · 93% similarity
31
/sale/sommer/→/sale/
58% similarity
9
Priority from clicks, impressions and internal links · Export CSVApachenginx
Before the move

A new shop system brings thousands of new URLs

In a shop migration, product, category and image URLs often all change at once. Before the go-live, three questions need answers.

Which categories and products bring in the clicks today?The pre-analysis shows you, with the clicks from the last 30 days in Search Console.
Are pages or content missing in the new shop?The before-and-after comparison checks every URL against its target in the new shop.
Where should the old URLs redirect to?Redirect mapping suggests a target for every old URL.
Process

Before, during and after the move, everything runs in one project

This is how it typically works when a shop moves to Shopware, for example. Every step works with the clicks from Search Console.

Before
  1. Pre-analysiscategories and products by clicks
  2. Crawl of the new shopeven behind password protection
Change-over
  1. Redirect mappingsuggestions for every old URL, export for server or agency
Go-liveAfter
  1. Crawl of the live shopwith the same settings as in the DEV phase
  2. SEO monitoringfull crawl every week, Page Watch continuously
More about relaunch & migration
Before-and-after comparison

searchVIU checks every product page in the new shop

searchVIU compares every URL of the old shop with its target page in the new shop. Are the keywords the page is found for today still in the same places? Are the content and internal links still there? Every deviation is weighted by the clicks of the old page.

searchVIU also counts the pages per page type. If product or category pages are missing in the new shop, you will see it before the go-live.

    Old shop → new shopKeywordsClicks
    /zelte/alpin-2.html→ /camping/zelte/alpin-2/all present2,140
    /rucksaecke/→ /taschen/rucksaecke/2 of 4 missingcategory text not carried over1,820
    /wanderschuhe/herren/→ /schuhe/wandern/herren/all present9 fewer internal links1,310
    /ratgeber/schlafsack.html→ /magazin/schlafsack/all missingguide text missing960
    Google clicks on the affected URLs
    2,780    Product pages old → new
    21,400 → 19,050
    Redirect mapping

    Thousands of products, with a suggestion for every URL

    searchVIU compares the content of the old and new shop and suggests suitable redirects, including for image URLs. You can edit entire groups at once and see in a preview what will change before you save.

    • Importof existing lists as XLSX or CSV
    • Exportas CSV or directly for Apache and nginx
    More about redirect mapping
    24,600 old URLsMapping status
    • Suggestion with high similarity21,180
    • Review suggestion2,690
    • no suitable target730
    After the go-live

    Once the new shop is live, searchVIU keeps checking

    After the go-live, searchVIU crawls the new shop with the same settings as in the DEV phase. If a redirect does not work, the old URL shows up as an error page. Monitoring then continues, with the full crawl every week and the sitemaps every day.

    • robots.txtof the old domain too, every 15 minutes
    • Comparisonof every crawl with the state before the move
    More about SEO monitoring
    Alertsoutdoor-markt.de · week 1
    Old product URLs without a redirectCrawl of the new shop · 214 URLs
    High
    Sitemap with 12% fewer URLsXML sitemap monitoring
    Warning
    Redirect chains with three hopsCrawl of the new shop
    Medium

    Frequently asked questions about shop migration

    Does this work with Shopware, Shopify or other shop systems?
    searchVIU crawls every shop like a browser, so the shop system makes no difference. You export the redirect plan as CSV or directly for Apache and nginx.
    Our shop agency implements the redirects.
    That fits well. searchVIU gives the agency the plan as an export and checks after the go-live whether every redirect works.
    The new shop is still password-protected.
    searchVIU crawls it anyway, via Basic Auth, with a custom header or by allowlisting our fixed IP. We set up access according to your requirements.
    When should we start?
    The earlier, the better. Ideally with the pre-analysis, at the latest as soon as the new shop runs on a test environment. The Migration Pack has a one-off price, even if the move takes longer than planned.
    How much does a shop migration with searchVIU cost?
    The Migration Pack is an add-on to SEO Monitoring, from €1,999 one-off. If the move takes longer than planned, there is no monthly surcharge. SEO Monitoring is available from €399 per month. You can find all prices on the pricing page.
    We are planning a relaunch without a new shop system.
    The process is the same, from the comparison to monitoring after the go-live. Securing a relaunch All use cases
    Demo

    Let's talk about your website.

    In the demo, Michael shows you how searchVIU works, using your website and a demo project.

    1. Request in three short steps
    2. Quick alignment on crawler access, NDA and Search Console
    3. Demo with your website and the demo project
    4. Start planned and supported together
    1. Website
    2. Needs
    3. Contact

    Which website is it about?