searchVIU

Knowledge Base

Expert knowledge on SEO testing, international strategies, web analytics, and more.

International SEO

How to use hreflang and canonical tags together

When you use hreflang as well as canonical tags on your website, you have to be careful not to send confusing signals to Google. Here’s how to implement hreflang when you already have a canonical tag solution on your website.

Javascript & SEO

Service Worker – What SEOs Need to Know

What are “service workers” and how do they work? A service worker is a Javascript process that runs in the browser background. The service worker

Website migration SEO

Testing redirects before and after a website migration

Among all of the factors you have to consider when migrating a website, your URL redirects are probably the single most important one. In this article, you will learn everything you need to know about testing your redirects before and after a website migration.

Web Analytics

Understand and eliminate spam traffic in Google Analytics

In order to eliminate spam traffic from your Google Analytics account, it is important to understand how the spam traffic gets into your account in the first place. This article explains how spam traffic in Google Analytics works and discusses various solutions to tackle the problem.

Web Analytics

Cool stuff with lookup tables in Google Tag Manager

Lookup tables are one of the most useful and powerful features of Google Tag Manager when it comes to customising your Google Analytics tracking configuration. Learn what lookup tables are and how you can use them to improve your website tracking.