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Knowledge Base

Expert knowledge on SEO testing, international strategies, web analytics, and more.

Website migration SEO

Why SEO Crawlers Get Blamed After Every Migration

The predictable blame pattern: why SEO crawlers get accused after every migration A classic scenario: the migration goes live at 14:00. At 18:00 you start

International SEO

How to use hreflang and canonical tags together

When you use hreflang as well as canonical tags on your website, you have to be careful not to send confusing signals to Google. Here’s how to implement hreflang when you already have a canonical tag solution on your website.

Javascript & SEO

Service Worker – What SEOs Need to Know

What are “service workers” and how do they work? A service worker is a Javascript process that runs in the browser background. The service worker

Website migration SEO

Testing redirects before and after a website migration

Among all of the factors you have to consider when migrating a website, your URL redirects are probably the single most important one. In this article, you will learn everything you need to know about testing your redirects before and after a website migration.